Since the launch of Oticon Zeal, early fittings across a range of clinics globally have highlighted several practical considerations that can help streamline appointments and optimise first-fit outcomes. These learnings reflect both the unique design of Zeal and the changing profile of clients presenting in clinic.

A new style calls for a different clinical approach

Oticon Zeal represents a distinct style within the portfolio, and early experiences show it benefits from a slightly different approach in clinic.

Interest in Zeal is often driven by online advertising and social media, with many clients arriving informed, motivated, and with a clear preference for this form factor. These clients also tend to be younger or new to amplification.

While it is important to acknowledge and validate this interest, the appointment should remain grounded in a thorough clinical assessment. Understanding what is driving the client’s preference—whether that be rechargeability, connectivity, or discreet design—can support more effective counselling. Where Zeal is not suitable, this insight also helps guide recommendations toward an appropriate alternative.

Managing expectations around physical candidacy

Internal data suggests that, on average, around two-thirds of clients can be successfully fit with Zeal using domes. However, as with any average, this will vary depending on the client cohort seen on a given day.

Post-launch experience highlights the importance of avoiding overpromising suitability early in the appointment. Introducing a quick physical fit assessment before making a style recommendation can help set expectations and reduce the risk of disappointment disrupting the consultation.

Begin by explaining to your client that, as part of selecting the most appropriate hearing aid for their needs, you will assess how well different devices fit in their ear. The following script can help guide this conversation:

“To help me recommend the best solution for you, I’m going to assess how a device fits in your ear. You don’t need to do anything.”