A couple stands closely on a bridge at dusk, one individual's shoulder adorned with a digital blue neural network overlay. Warm city lights glow softly in the distant background.

Leading the way with BrainHearing™

Give the brain everything it needs

A natural balance point

New research has revealed that there’s an ideal combination between speech and contextual sounds** – a unique balance point – where the brain actually works best.

Intriguingly, this point is not fixed. It is constantly changing in real time, from environment to environment, and is different from person to person.

In other words: the brain needs both clear speech and contextual sounds, each preserved in the right proportion.

Closer to natural hearing

When the brain has access to a fuller, richer sound input of both speech and context, it can operate significantly closer to natural hearing. Research shows an up to 40% relative improvement in sound recognition***.

The result is a hearing experience that’s more immersive, more effortless, and more connected to the listener’s environment.

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The image depicts a detailed, semi-transparent human brain with multicolored sections illuminated in blue, pink, and purple hues, floating against a dark teal background, emphasizing neural connectivity and complexity.

It all starts with the brain

At Oticon, our technology is guided by the principle that we hear with our brain, not just our ears. We call this philosophy BrainHearing.

This unique approach is what inspires us to discover new secrets about the brain, fuelling technology that can successfully challenge industry conventions – and more importantly, deliver life-changing benefits to hearing aid users.

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References

* Based on reading. See de Hoz & McAlpine (2024).; Hicks & McDermott (2024).; Johnson & Healy (2024).; McAlpine & de Hoz (2023).
** Johnson & Healy (2024).
*** Hicks & McDermott, 2024. 40% relative improvement in a sound recognition task with better access to contextual sounds

Leading the way with BrainHearing™

Give the brain everything it needs

It’s time for a change

A natural balance point

Closer to natural hearing

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It all starts with the brain

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A natural balance point

Closer to natural hearing

It all starts with the brain