Oticon’s BrainHearing™ approach

We think brain first

Oticon champions the brain’s exceptional sound processing abilities.

At Oticon, we have a unique understanding of how the brain makes sense of sound. We call this philosophy BrainHearing™, and it guides us to make our life-changing technology a reality and set new standards in the treatment of hearing loss.

Hearing health is brain health

Hearing loss increases the effort of listening. Making sense of what is heard becomes harder, increasing listening stress and mental load. This can lead to fatigue and a tendency to give up when listening becomes challenging.

These challenges may drive people to avoid social gatherings and miss out on the moments that matter, because they are unable to participate. This can increase the risk of loneliness, social isolation, and feelings of depression.

Learn more about the challenges

The brain needs access to the full sound scene

Scientific research makes it clear that our brains need access to the full sound scene – not just speech – to work in a natural way. We need to give the brain more information from its surroundings.

No matter the type of hearing loss, hearing aids must help the ears deliver a good neural code to the brain that is easy to interpret. This neural code must ensure that all relevant sounds are accessible, clear, comfortable, and audible in any situation.

This is necessary to create the full perspective of sounds and maintain a strong focus on sounds of interest.

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Conventional technology suppresses the sounds of life

With its directionality, gain reduction, speech prioritisation and traditional compression, conventional hearing aid technology restricts people’s access to the full sound scene.

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BrainHearing™ technology provides the full sound scene

Our goal is to provide the most natural hearing experience. We use the philosophy of BrainHearing to develop technology that provides the brain with access to the full sound environment – because the more sound information the brain has to work with, the better it can perform.

At the heart of Oticon BrainHearing™ technology are the three industry-leading MoreSound Technologies: MoreSound Amplifier™, MoreSound Intelligence™, and MoreSound Optimizer™.

Discover Oticon’s BrainHearing technologies

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Proven to bring life-changing benefits

Oticon’s hearing aids don’t just improve hearing abilities. They also benefit the brain and support the wellbeing of people with hearing loss.

We know this because we go above and beyond the competition in the way we conduct research to prove the life-changing benefits associated with using our technology, such as reducing listening effort, increasing memory recall, and reducing listening stress.

To prove the incredible benefits of our technology, we put it to the test in dynamic scenarios that recreate real-life listening environments, using innovative research methods such as EEG testing, pupillometry, VR technology, and pulse monitoring.

Explore our revolutionary research methods

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Discovering tomorrow’s hearing solutions

Oticon is the only hearing aid company with its own independent research facility dedicated to audiology – Eriksholm Research Centre – which explores scientific areas with the potential to improve the lives of people with hearing loss.

Discoveries from Eriksholm continually inspire us to develop life-changing BrainHearing™ technology. Learn more about the benefits of our collaboration in a video on Eriksholm’s webpage.

Explore Eriksholm Research Centre

Engage in life like never before

Oticon Intent™ takes our BrainHearing approach to the next level. Not only does it give the brain 360º access to all relevant sounds, it even provides personalised support even within the same complex environment.

Explore Oticon Intent™

Made for you. Made for your clients.

Oticon Own SI™ offers breakthrough BrainHearing technology in our smallest styles. With access to all relevant sounds supporting the brain’s natural sound processing, there’s no compromise between discreet size and premium sound.

Explore Oticon Own SI™

Unlock your clients’ BrainHearing potential

With a client’s Audible Contrast Threshold (ACT™) value, you can prescribe the right amount of hearing aid support from the start – optimising their sound and helping their brains to naturally separate speech from noise.

Explore ACT™

Oticon’s BrainHearing™ approach

We think brain first

Hearing health is brain health

The brain needs access to the full sound scene

Conventional technology suppresses the sounds of life

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BrainHearing™ technology provides the full sound scene

Loading component...

Proven to bring life-changing benefits

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Related pages

Engage in life like never before

Made for you. Made for your clients.

Unlock your clients’ BrainHearing potential

Loading component...

Loading component...

The brain needs access to the full sound scene

Conventional technology suppresses the sounds of life

BrainHearing™ technology provides the full sound scene

Proven to bring life-changing benefits

Related pages

Engage in life like never before

Made for you. Made for your clients.

Unlock your clients’ BrainHearing potential