We think brain first

At Oticon we develop hearing aids that support the brain in its natural process to understand sound. We call this BrainHearing™

But what is BrainHearing?

When it comes to developing hearing aids, we defied convention and took a different path to others in the industry by focusing on the brain’s role in hearing.

BrainHearing is our unique and pioneering approach. It centres on giving the brain what it needs to make sense of sound, and empowers users with a better sense of where sounds are coming from.

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How does BrainHearing help?

When the brain does not receive the right sounds it needs, it uses more effort to create meaning. BrainHearing gives the brain access to the full soundscape and enables it to focus on the most relevant sound sources.

BrainHearing supports the brain in the natural way it processes sound. The brain uses a 4-step process to make sense of sound – each step occurring simultaneously.

1. Orient

With all sounds accessible and detailed spatial information available, the brain can naturally orient itself in the sound environment.

2. Separate

The enhanced contrast between the elements of the open sound experience helps the brain separate relevant sounds from competing noise.

3. Focus

With constant access to sounds, even in complex environments, the brain can choose where to focus and re-focus.

4. Recognise

Rebalancing the sounds makes them distinct and easier to recognise. This frees up capacity in the brain to store and recall information.

Hearing aids keep the brain fit

Active use of hearing aids will make it easier for hearing impaired people to participate in social activities. Social activities probably stimulate the brain, which decreases the risk of accelerated cognitive decline. Professor Hélène Amieva, of the University of Bordeaux, France discusses the benefits of keeping the brain fit.

Watch the video to learn more

Oticon Opn™ is a true BrainHearing solution

Giving the brain what it needs to hear better

Fast and precise enough to support how the brain makes sense of sound, Oticon Opn gives the brain access to an always-open soundscape, and reduces listening effort by 20%, ensures users remember 20% more and increases speech understanding by 30%.*

Learn more about the benefits
Read more about Opn

* Le Goff et al. 2016, Oticon Whitepaper, http://oticon.global/evidence

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