At Oticon, we recognise the brain’s exceptional sound processing abilities. When we develop hearing aids we start with the brain, and our understanding of what it needs to make sense of sound. This unique philosophy is called BrainHearing.

It is our core differentiator, guiding us to make our life-changing technology a reality.

Creating life-changing technology with open-minded curiosity

For over 100 years, Oticon has been dedicated to assisting people with hearing loss, enabling them to live life without limitations.

We embrace an open and curious mindset, believing strongly in the value of change and progress. We use our extensive knowledge to understand user needs, explore new technologies and take the lead in cognitive hearing research.

We invest over 7% of our revenue in R&D and fund the world’s largest facility for applied hearing research, Eriksholm Research Centre, where they continuously drive scientific advancements in hearing care.

Helping the brain work naturally

You hear with your brain – not just your ears

We explore new ways to support the brain’s natural way of making sense of sound, so it can create more meaning with less effort.

For those experiencing hearing loss, hearing speech in noise remains the primary challenge – even if they are supported with hearing aids. We use the philosophy of BrainHearing to develop technology that provides the brain with access to the full sound environment. Because the more sound information the brain has to work with, the better the brain can perform.

Each advancement in our product range is built on the latest insights from BrainHearing, evolving from each generation to the next.

Generations ahead with BrainHearing

Each milestone of our BrainHearing journey is supported by evidence of the user-benefits, such as improved speech understanding, better memory recall, enhanced access to all sounds, and – with our latest innovation in 2024 – intention-based personalisation.

*The above illustration represents the development of our BrainHearing technology and not the technology, features and accessories of any one device.

New BrainHearing insights fuel our latest innovation

Today’s hearing aids apply a one-size-fits-all approach to sound processing. But within the same sound environment, users have different listening needs. We know that offering truly personalised support starts with advanced technology that understands the user.

Our latest BrainHearing insights1 reveal that people’s communication behaviour reflects their listening needs and intentions. Our new technology in Oticon Intent 1& 2 understands and adapts to the user through sensors^ that monitor head and body movement, conversation activity and the acoustic environment.

Sensor-driven BrainHearing technology in Oticon Intent™

Our BrainHearing philosophy centres on providing the brain with 360º access to all relevant sounds, even in complex environments. By utilizing 4D sensors, Oticon Intent 1 & 2 take this approach to the next level by providing personalised support even within the same complex environment – empowering users to communicate and engage fully in life.

Learn more about Oticon Intent

Backed by extensive clinical studies, Oticon Intent’s intelligent, seamless, and precise adaption of support – even within the same environment – ensures precise balancing of sounds in each user’s brain2. With personalised support in every moment, Oticon Intent empowers users to more easily attend to and focus on the task of interest3.

Explore the evidence


^ 4D Sensor technology only available in Oticon Intent 1 & 2. Availability and function of technology, features and accessories can vary depending on hearing aid style and performance level selected.
1. Higgins et al. (2023). Head movement and its relation to hearing
2. Bianchi/Eskelund et al. (2024). Oticon Intent™ – Clinical evidence. BrainHearing™ benefits of the 4D Sensor technology. Oticon Intent 1 vs Oticon Real 1. Oticon whitepaper.
3. Brændgaard/Zapata-Rodríguez et al. (2024). 4D Sensor technology and Deep Neural Network 2.0 in Oticon Intent™. Technical review and evaluation. Oticon Intent 1 vs Oticon Real 1. Oticon whitepaper.